Google Penguin Update


So nearly two months have passed since the latest Google update that has rocked the Internet World. It is named PENGUIN as you have probably heard.  Now simply it involves over optimisation on page and off page, although a couple of days before the latest Panda update came out which is believed to have more to do with the on page factors…


Thats my thoughts on it anyway, so the guys over at Search Engine Journal have some thoughts on all of this and it follows


The Penguin Update, which initially debuted in April, has quickly made an impact on sites which utilize link schemes, spun articles, scraped content and repetitive anchor text in link profiles.  These SEO strategies, which have long been used to help increase organic rankings, are now being penalized by Google.  To date, 3.1% of queries have been affected by the update.  While this figure may not make Penguin the most substantial in terms of the volume of affected searches, it is significant to sites which utilize black hat or even gray hat optimization strategies.  Although such techniques have never been approved of by Google, Penguin is specifically designed to eliminate spam in the SERPs, once and for all.

This is a slap in the face to web-masters.

Google has repeatedly warned of de-indexing and penalization and the Penguin Update is a major blow to many SEOs.  I wouldn’t put too much concern in the notion of more queries being added in the near future, but rather would anticipate the end of month Friday refreshes to increase.  I’ve talked with many web-masters who have been affected and seen some difficult situations.  All of which fall within the community’s assessment of Penguin.

The reduction or outright disappearance of spam in search results may be advantageous to practitioners of white hat SEO, but the perilous Penguin has even struck unsuspecting webmasters.  In fact, many of the 700,000+ recipients of GWT messages from Google were not previously aware of the spam content and low-quality links associated with their brand online.  Since the update first swept the SERPs, some cases have shown recovery at refresh 1.1.  However, many businesses and Internet marketing firms are left wondering what must be done to rebuild their rankings.

So what is important?

Identity, Authorship, Relationships – Not fake branding and forged links.

If we follow what Google tells us it is that “Relevancy is King” now and not content.  There was just too much content forging going on.  The additional time on content to make it relevant.  The additional time spent on your company’s profile forms and identity.  The additional effort spent on your marketing teams efforts in PR and Authorship is rewarded…More at How Does the Penguin Update Translate Into Brand Forgery? – Search Engine Journal

So, Big G with all their wisdom and algorithm changes do we think that it is truly helping the internet? Good content compared to great content? Well, my writing style is noway as good as a professional journalist or copywriter, but does that mean what I have to say is any less important, relevant and of a lower quality?


The average person doesn’t have the best writing style in the world.


I feel for the small local business who has lost his Google ranking because he was maybe putting a few too many keywords on his page, and then building too many back links with the same keyword as the anchor text.  They could not afford a web designer so built the site themselves, they read a bit about SEO and didn’t know they were doing anything wrong.  Now, they have lost their Google rankings, what does Google say? Tough probably, how about the fact that this persons business was only just ticking over because of his websites traffic?

But then, the same can probably be said for the business that has now benefited by this increase in traffic. Swings and round abouts I suppose.

This video is quite interesting as well.  If you are not a reader, like me, you may prefer to watch a video instead.

Hope you found this useful any questions please do not hesitate to contact me