So today on Twiiter, Google announce that there is a Panda Refresh and that 1.1% of the English sites are going to be affected in search – OK, hows a about a little help here then Google: Yeap here it is here http://googleblog.blogspot.co.uk/2011/02/finding-more-high-quality-sites-in.html
Below is an extract from the page:
We can’t make a major improvement without affecting rankings for many sites. It has to be that some sites will go up and some will go down. Google depends on the high-quality content created by wonderful websites around the world, and we do have a responsibility to encourage a healthy web ecosystem. Therefore, it is important for high-quality sites to be rewarded, and that’s exactly what this change does.
It’s worth noting that this update does not rely on the feedback we’ve received from the Personal Blocklist Chrome extension, which we launched last week. However, we did compare the Blocklist data we gathered with the sites identified by our algorithm, and we were very pleased that the preferences our users expressed by using the extension are well represented. If you take the top several dozen or so most-blocked domains from the Chrome extension, then this algorithmic change addresses 84% of them, which is strong independent confirmation of the user benefits.
There is a keyword in this extract that I want to glean, which I then hope you can see where Google wants the Internet to be at, or more should I say that Google wants in its search results – “WONDERFUL WEBSITES”.
When Panda first hit in early 2011, there where lots of larger website owners complaining that Google had killed their businesses etc.
Below is a newscast where Google answers one such complaint. Listen, and see if you can hear the one word that Google uses which gives you that Ah Ah moment – NOTE, the extract above is from Feb 2011, below is from May 2011 – STILL VERY VERY RELEVANT, we are in a new world as Internet and SEOs