So, Hummingbird is basically an update to get to grips with the fact that more and more people are using their mobile devices for search. “Yeah, Bri we all know that”.I know do, but nearly 50% of those searches are done using VOICE, people actually clicking the microphone (see below) in the Google search bar, and then speaking their search.
I have noticed some things that have changed even more with this update, that will also with your marketing efforts. It is a brief update with info that should help.